Cineworld team members go above and beyond in support of MediCinema

Cineworld team members have put in a momentous effort to raise funds and awareness for MediCinema between April and June of this year with events from long-distance runs, canoeing the River Severn and mountain climbs putting the charity front and centre amongst the Cineworld community.

MediCinema’s long-standing partnership with Cineworld now sees us alongside three other official charity partners benefiting from the support and generosity of the UK cinema chain on a quarterly basis.

Craig Bartlett, General Manager at Cineworld Rushden Lakes set himself the challenge of running between his site and Cineworld Northampton, a distance of 18 miles. On what turned out to be a swelteringly hot day, Craig completed this mammoth challenge raising over £600 for MediCinema. Craig wasn’t alone in donning our bright pink top and taking on a tough challenge for MediCinema; the team at Cineworld Broughton scaled the heights of Snowdon, whilst Cineworld Poole took on a 24.35km coastal walk.

Alongside these physical challenges, we’re also grateful for the above and beyond in-foyer fundraising from across the Cineworld sites, from bake-sales to face-painting, ‘Spin-to-win’ and movie quizzes.

Alongside team and individual fundraising, Cineworld offers their audiences the opportunity to support MediCinema by choosing to add a £1 donation to their ticket, rounding up to the nearest pound when purchasing their cinema snacks and by selling our special edition MediCinema pin badge in the foyer. This combined with the team member fundraising efforts has brought Cineworld’s fundraising total for MediCinema in the second quarter of the year to just shy of £44,500.

Members of the Cineworld teams from Newport, Cardiff, Newcastle, and Bexleyheath also visited their local MediCinema to find out more about what we do and how their support is helping the patients who benefit from our in-hospital cinema experience.